The Dip by Seth Godin

I just read a wonderful book called The Dip by Seth Godin. On the cover it self describes as:

A little book that teaches you when to quit (and when to stick)

This motivational gem tells us that any project, undertaking, business, hobby that we start will eventually experience a “dip” or low point. This is when we ask ourselves the question “Is it really worth it?”

The answer is not simple. It involves a lot of reflection. If we believe we can be the best in that particular field, then riding out the dip is the way to go.

But if we feel that this particular endeavor is leading nowhere then it is ok to quit. Quit?! Seth’s departure from conventional wisdom makes sense. Why invest more time and money in a dead end?

The key lies in knowing the difference between a dip and a dead end (or cul de sac, as he puts it). Quitting should never be an impulse decision. The best piece of advice in this book is on page 64 – 5th paragraph. Check it out for yourself!

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{ 4 comments… read them below or add one }

Sue June 1, 2007 at 10:54 pm

I had to come over and see what THE DIP was about! I will look for this one..thanks!

Neena June 2, 2007 at 2:57 am

Sue,
This book really makes one evaluate his/her current situation. It is a good, quick read.

pearl June 5, 2007 at 12:07 am

I was thinking of doing my first book review this week on THE DIP !! I bought the Abridged CD – and it was such a pleasure to listen to Seth in the car .. wonderful audio..:)

Neena June 5, 2007 at 2:00 am

Pearl,
I will have to listen that – it will be a good way to pick up on some points that I may have missed the first time through.

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