Fruit Loops Cereal Straws - what were they thinking?

Judy at GoodyBlog has brought a new product to my attention that makes no sense at all. A straw made out of cereal. Do you drink your milk with it and then eat the straw - won’t it be disgustingly soggy?

Judy also links to a post at Consumerist.com that is equally incredulous.

Alas, one more thing to say “No” to when our kids ask.